LEGO, Ugg Boots and iPad the hot products on Cyber Sunday
Online retailers had their busiest day of the year to date on Sunday December 5th as British shoppers avoided the cold and took their spending power online.
Data from Experian Hitwise reveals that the recent flurry of snow pushed last Sunday above 'Cyber Monday' December 6th in terms of visits to the online retail sites. Visits on Cyber Sunday to Experian Hitwise's Shopping and Classifieds category was 4.2% higher than on Cyber Monday, setting a new peak for the year. However, Cyber Monday was also a key day for retailers - together Cyber Sunday and Monday form the busiest 2 days for online retailers in the run up to Christmas.
The most searched for products this year to date have been a mixture of games, gadgets, clothes and Christmas classics. The top product by volume of UK Internet searches over 5th and 6th December was LEGO. The Danish building block continues to be one of the most sought after presents despite technological advancements and new innovations in toys.
Apple products were also hugely popular, with six products in the top 20 list. The new Apple iPad is the most popular Apple product in the list, followed by the iPod Touch, iPod and iPod Nano.
The iPhone, which was last Christmas's most searched for product, came much lower down the list this year at 16. The other big gadget of the year was Amazon's e-reader the Kindle, which secured 14th spot in the top 20 top Christmas products list.
In the console wars the PlayStation 3 finished ahead of both the Nintendo Wii and Xbox 360, the first time ever that the PS3 has beaten both the Wii and Xbox in the pre-Christmas search statistics. Microsoft's Xbox was the least sought after console, but the new motion
sensor accessory, the Xbox Kinect was the 17th most searched for product overall, and received more searches than any of the consoles. In the maturing games market, the biggest searches were for games rather than consoles this year, with 'wii party' and 'wii games' the most popular games searches.
Of the top online retailers eBay received double the number of visits on Sunday of second placed Amazon, making it by far the most popular retailer over the busy period. Amazon, Argos and Play.com were all in top five retailers as shoppers rushed to meet the cut off deadline for pre-Christmas delivery.
The Retail Bulletin is organising their 2nd Multichannel Summit, to be held in London February 2nd 2011. The event is sponsored by k3 retail and will look at how retailers can maximize profits, market share and loyalty through cost effective, seamless, integrated multichannel strategies.
If you would like to attend as either a delegate or Networking Partner, go to www.retailbulletinconferences.com/multichannel2011
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