THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
LEGO to open 10th UK store in Watford's Harlequin

The iconic LEGO toy brand is to open its tenth UK store at the Harlequin shopping centre in Watford.

GENERAL MERCHANDISE

LEGO to open 10th UK store in Watford's Harlequin

LEGO will open a 2,521 sq ft store on the upper mall of The Harlequin adjacent to Disney and close to Marks and Spencer and Next.

The new store will feature the three main areas that make up a typical LEGO store including the 'pick a brick wall' where customers can choose and buy specific LEGO bricks, an interactive play area in the centre of the store called the living room and a 'brand ribbon' which runs the circumference of the store, featuring LEGO model displays.

The new store will open in time for Christmas and is the latest in a line of debuts at Capital Shopping Centre owned Harlequin where recent openings have included Lakeland, Apple and Phase Eight.

Jonathan Ainsley, asset management director for CSC, said: "We are delighted that LEGO has chosen The Harlequin for its tenth store.

"CSC is committed to invigorating the tenant mix at The Harlequin to meet the requirements of the affluent Watford catchment, which has over £25 billion of retail expenditure, and we welcome LEGO’s opening as part of that strategy." 
 
Deny Andolscheck, senior director retail expansion at LEGO Europe, added: "With the opening of the Watford location, The LEGO Group continues the investment in its brand by opening stores in select locations throughout the UK."

The toy retailer is currently celebrating its eightieth year and is still owned by the family who founded it in 1932. 

 

 

 


Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing