THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
LEGO Friends partners with Intu to launch UK tour

LEGO has teamed up with the Intu shopping centre chain to launch a LEGO Friends House of Heart Tour across eight centres this Easter.

SHOPPING CENTRES & RETAIL PARKS

LEGO Friends partners with Intu to launch UK tour

LEGO has teamed up with the Intu shopping centre chain to launch a LEGO Friends House of Heart Tour across eight centres this Easter.

The event will give families and children the chance to take part in fun activities inspired by the LEGO Friends in Heartlake City.

In addition, the events will feature a real-life group of YouTube stars including Tiana from Toys AndMe, Ruby Rube, SassyBelle, Rosie McClelland and Mia (Mia’s Life) who will form the LEGO Friends Heart Squad.

Customers will have the chance to see the YouTube stars make a series of special appearances.

Roger Binks, customer experience director for Intu, said: “Our exciting partnership with LEGO is yet another example of how we want to make all our customers smile and make them feel happier than when they first walked through the door. LEGO is a household name all over the world with an amazing history and will appeal to customers of all ages; we can’t wait to see the tour in action.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process