THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
HOME  |  BRANDS
Leeds gets ready for a new-look Debenhams

The new look Debenhams will open its doors for the first time today, revealing a £2m make-over

BRANDS

Leeds gets ready for a new-look Debenhams

The new look Debenhams will open its doors for the first time today, revealing a £2m make-over

The new store has created a total of 18 new jobs.

The changes to the 78,700 sq ft department store on Briggate in Leeds City Centre include a full clean up of the building’s exterior and the installation of a new exterior window on Briggate; new interior flooring and branding; upgraded fitting rooms; a new Personal Shopper Suite and a new Services World.

The Leeds store is the latest store in Debenhams modernisation programme which has seen the Bristol, Manchester, Glasgow and Swindon stores all receive a make-over this year alone.

The department store chain will be giving stores across the country a face-lift to improve the quality of customers’ shopping experience, introduce new brands and create space for more own-bought product.


The ground floor, consisting of the Beauty Hall and Accessories department, which already has the highest density in the company, taking more money per sq ft than any other store, has increased in space by 37%. A new Beauty Room is now available for consultations and treatments away from the sales floor and some of the world’s most desirable beauty brands have been introduced

The cosmetics, womenswear, lingerie and childrenswear departments have all been expanded and new brands have been introduced including Phase Eight, Fuse, Ted Baker and FFP alongside top beauty brands Chanel, Bare Escentuals and Benefit Brow Bar. Debenhams is also the only store in Leeds where Dior beauty is currently available.

In addition, the store offers brands from the country’s best known design talent including Beach by Melissa Odabash, BDL by Ben de Lisi, Betty Jackson.Black, Butterfly by Matthew Williamson, EB by Erickson Beamon, Floozie by FrostFrench, Grey Rose by Jane Packer, H! by Henry Holland, J by Jasper Conran, Pearce II Fionda, Pip Hackett, Principles by Ben de Lisi, Reger by Janet Reger, Rocha.John Rocha,  Star by Julien Macdonald and Van Peterson 925.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process