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Larsson & Jennings opens first UK flagship

Anglo-Swedish watch brand Larsson & Jennings has opened its first UK flagship at London’s Seven Dials.

GENERAL MERCHANDISE

Larsson & Jennings opens first UK flagship

Anglo-Swedish watch brand Larsson & Jennings has opened its first UK flagship at London’s Seven Dials.

Situated on Monmouth Street, the 497 square foot store sells the complete Larsson & Jennings collection of Swiss made watches, as well as in-store exclusives and previously unseen leather accessories. In addition, customers have the option to create their own bespoke watch on site in the LJX Custom area. The store also features an in house ‘Fika bar’ offering coffee.

A Larsson & Jennings spokesperson said: “Modern and traditional elements are at the heart of our product and for us our first store in the UK had to reflect this. Seven Dials was the only area that lived up to our expectations; perfectly encapsulating a heritage feel in a prime central London location. The strong international brand presence was also an added bonus.”

Home to over 150 shops, Seven Dials covers the areas of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument.

Sam Bain-Mollison, head of group retail strategy and letting at Shaftesbury, added: “Larsson & Jennings is the perfect addition to Monmouth Street and we are pleased they chose Seven Dials to open their first UK flagship store. The brand further adds to our international credentials and will appeal to consumers wanting to purchase something unique.”

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