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La Petite Salope changes its name due to hard-core porn connotations

Luxury online fashion retailer La Petite Salope has been forced to change its name after hard-core porn imagery began to appear in search engine results for the brand.

BRANDS

La Petite Salope changes its name due to hard-core porn connotations

Luxury online fashion retailer La Petite Salope has been forced to change its name after hard-core porn imagery began to appear in search engine results for the brand.

The name which means little sl*t in French has now been changed to La Petite S*****.

The London-based company said: “We have reluctantly accepted that we can no longer trade under the company name La Petite Salope. 

"Due to an influx of readily available and extremely explicit hard-core pornography appearing on Google under our company name we feel we can no longer ignore this problem. 

“We will continue to own “La Petite Salope” as a trademark and an internationally registered company, but we will no longer use the name. 

“The process of changing over to La Petite S***** is a bit complicated and you may find many of your bookmarks and links no longer work, but we are in the process of solving all technical problems associated with the transition.”

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