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Krispy Kreme smashes sales records at Metroasis launch

Doughnut retailer Krispy Kreme has celebrated its best ever store opening with the launch of its drive through unit at the new MetrOasis development in Gateshead.

GENERAL MERCHANDISE

Krispy Kreme smashes sales records at Metroasis launch

The store, which is the fiftieth for Krispy Kreme and the first in the north east, exceeded the company’s first day sales records as over 5,000 customers bought more than 33,000 doughnuts on the first day alone.

Rob Hunt, joint managing director for Krispy Kreme, said: "We love to see such excitement when we launch – we had customers queuing from 3pm the day before – and it’s been fantastic to see that translate through into our strongest ever first day sales. MetrOasis is an impressive development which should continue to be a huge draw for the area."

Owned by Capital Shopping Centres, the MetrOasis development links the Metrocentre shopping centre and Metrocentre Retail Park. As well as Krispy Kreme the 15,000 sq ft space, which opened to the public on 6 September, is home to Harvester, Toby Carvery and Starbucks.

A spokesman for Mitchell's and Butlers, commented: "Both the new Harvester and Toby Carvery sites have got off to a flying start in the first few weeks of opening. The restaurants look stunning and now visitors to the Metrocentre can relax and enjoy a meal at Harvester or Toby, and recharge their batteries ready for more shopping."

Martin Breeden, asset management director for CSC, added: "Given the huge customer demand for catering within our portfolio we were always confident that the MetrOasis development would be a successful one. We have brought some great new names to the area and it’s great to hear they are performing well."

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