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Kiddicare announces partnership with HookLogic

Online nursery and baby supplier unveils new merchandising opportunities for its suppliers


Kiddicare announces partnership with HookLogic

Online nursery and baby supplier unveils new merchandising opportunities for its suppliers

Kiddicare, the privately owned nursery and baby supplier, announced today its partnership with HookLogic, provider of e-commerce media solutions and services. The company says that this joint venture, which is the first retail partnership of its kind within Europe, will create new and innovative merchandising opportunities allowing Kiddicare's suppliers to target shoppers within and around the e-commerce environment.

E-commerce media, powered by HookLogic, will enable Kiddicare to sell premium brand and product placements within its online shop. Brands currently offered in store, including Maxi Cosi, Quinny, Phil and Teds, Maclaren and Britax, will have opportunities to showcase their brands and individual products throughout the website, in key locations along the shopper's path.

Suppliers will now be able to advertise in over 30,000 locations across the site and placements available will include featured brand spots on the homepage, product category sponsorships, sponsored results within search sorts, and banners.

The advertising planner will be initially managed by the in-house team at Kiddicare. However, the aim is that suppliers will ultimately be able to book and manage their own advertising on

Scott Weavers-Wright, partner at Kiddicare, says: "We're pleased to be able to offer premium placements to our suppliers, creating new opportunities for them to enhance recognition among their targeted shopper segments. And we're able to do this while enhancing, rather than disrupting, the shopper experience.

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