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HOME  |  BRANDS
Kate Moss backs Vivienne Westwood's protege's conservative Muslim line

Supermodel Kate Moss has backed Vivienne Westwood's multiple-award-winning protege Barjis Chohan in her bid to get British women dressing more conservatively.

BRANDS

Kate Moss backs Vivienne Westwood's protege's conservative Muslim line

Muslim designer Chohan is thrilled by Moss's support, which she says illustrates the fact that Muslim fashion is going global and bleeding into Western culture for the first time, with more and more women embracing style and modest dressing.

Chohan said: "Moss's comments mark a huge tipping point for Muslim fashion and proves that Muslim fashion is becoming more mainstream and is already worth much more than Western fashion, globally.

"Bloomberg has estimated that the global Muslim fashion market is worth $96 billion, which, if you compare it to the British fashion world - which is valued at £21 billion - shows how huge it is.

“My extensive research showed that the market is saturated with low- end designers, making polyester abayas and poor quality clothing, but calling their label ‘couture,’ or over-embellished and decorated abayas that are only suitable for special occasions.

“Young, fashionable Muslims are also struggling to buy clothes from the Western, high-street shops, because of the unsuitable hemlines and necklines, and they resort to wearing layers, which are very hot and uncomfortable in the summer.

"So that is why I created Barjis, to fill this gap, with practical, high-quality, modest and fashionable day and evening wear for the busy, modern woman."

Chohan's label, Barjis, is riding the crest of the Muslim fashion wave, which is encouraging more and more women to dress conservatively, with celebrities including Nigella Lawson, Felicity Kendall Joanna Lumley and Twiggy embracing the modest, Muslim fashion trend.

Milan Fashion Week, for the first time, has asked Malaysia’s Islamic Fashion Festival to show its designers; Dubai Fashion Week has merged tradition with modernity by adding the abaya to their pieces and even Harrods has started to stock abayas. The London College of Fashion has said that modest dressing is a growing phenomenon in Muslim and western culture, which also explains the bleed into the highstreet.

Young, fashion-conscious Muslim women are celebrating the abaya and reinventing it for the highstreet. And both western and Muslim women rushed to Harrods recently to buy Muslim fashion pieces worth up to £18,000.

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