THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Interviews
Property
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
HOME  |  BRANDS
Karrimor appoints James Cracknell as brand ambassador

Karrimor has appointed double Olympic gold medal winner and outdoor adventurer James Cracknell as its brand ambassador.

BRANDS

Karrimor appoints James Cracknell as brand ambassador

Karrimor has appointed double Olympic gold medal winner and outdoor adventurer James Cracknell as its brand ambassador.

The retailer said it would be working with Cracknell to help grow brand exposure and cement the company's position as a leading manufacturer of outdoor equipment and clothing.

One of his first tasks will be working on the newly launched Karrimor Great Trail Challenge, a trail running event which will take place in the Lake District in June.

Commenting on his new role Cracknell said: "Karrimor are an inspirational brand for who cater for everyone from the extreme explorer to the daily commuter. 

"I hope that by partnering with Karrimor, we can work together to encourage more people to make the most of the great outdoors, both here in the UK and further afield and I am looking forward to working with the team."

As well as acting as an ambassador, Cracknell will put Karrimor products to the test in some of the world’s harshest environments, providing feedback and input into the development of Karrimor equipment.

Pete Gostling, marketing manager for Karrimor, said: "James’ partnership with Karrimor could not be more fitting. His attitude, achievement record and hunger for tough outdoor challenges really compliment the Karrimor philosophy and, likewise, our history as a strong British outdoor brand is reflected in an athlete of his calibre.

"His ambassadorial role will raise Karrimor’s presence and increase brand awareness and we are delighted to have him on board, sharing our vision."

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy