K3 builds multi channel footprint with acquisition of web design agency
As part of the K3 Business Group, Shine Marketing and K3 Retail will enable retailers to focus on the challenge of creating joined up shopping experiences for their customers whether they choose to buy on-line, direct, in-store or mobile.
The company says that the two businesses are an excellent complement to each other, providing expertise and technology to ecommerce clients in a range of business sectors from fashion through to professional services.
Colin Bain, Managing Director of K3 Retail, said, “This acquisition strengthens the very creative relationship we already have with Shine Marketing. Ecommerce is an essential part of the multi-channel mix and it demands constant innovation to meet customers’ expectations. Working together to deliver an exceptional customer experience, the team at Shine will strengthen K3’s position as the leading Microsoft Dynamics partner, helping multichannel retailers deliver joined up shopping experiences for their customers.”
You can meet K3 at the Retail Bulletin’s Multichannel Retailing Summit, February 1st 2012. Click here for full programme details and registration.
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