THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
JYSK tests new store concept

Furniture giant JYSK has redesigned its store in Horsens in Denmark as part of plans to test a new store concept for future stores.

GENERAL MERCHANDISE

JYSK tests new store concept

Furniture giant JYSK has redesigned its store in Horsens in Denmark as part of plans to test a new store concept for future stores.

Having given the store a complete makeover, JYSK said the redesign had been executed with the customer’s purchase experience in mind. Featuring light materials, wooden floors and soft colours, the store aims to inspire customers by displaying the products across product groups in eye-catching environments throughout the store.

Michael Lauritzen, retail designer at JYSK, said: “In Horsens we try to gear the shopping experience to the needs of our customers so they will get the most out of their visit. The store will have more in common with the customer’s own home than our current stores have. Furthermore, it is important for us to convey our Scandinavian heritage, both here in Denmark and especially in the rest of the world.”

Following a trial period, JYSK said it will fine-tune the concept used in Horsens so it can be used in more JYSK stores in the future.

Lauritzen added: “JYSK in Horsens will provide us with a better understanding of what our customers want and what works best, so we in the longer run can implement the concept in other stores. Of course, the great offers that JYSK is famous for will still be at the centre of our attention.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process