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Just for Pets unveils rebrand

Just months after being rescued by Pedigree Wholesale, specialist pet retailer Just for Pets has unveiled a new market approach and visual identity.

GENERAL MERCHANDISE

Just for Pets unveils rebrand

Just months after being rescued by Pedigree Wholesale, specialist pet retailer Just for Pets has unveiled a new market approach and visual identity.

As part of a two-year initial £1million investment, Just for Pets has overhauled its market offering as it looks to give its customers a “five-star" experience and widen its customer base.

The first glimpse of the investment was seen at the grand opening of the retailer’s flagship Coventry store at the weekend, where customers experienced the new look and feel first hand.

The rebrand will include the roll out of a suite of new visuals including a dedicated palette of colours and new logo. The company has also introduced a range of illustrated characters including Doodle the Dog, Bonnie the Bird, Rascal the Rabbit, as a means of engaging and educating parents and their children on pets’ wellbeing.

As part of the exercise, the company ran extensive testing with consumer groups to map long-term trends in people’s purchasing habits and to tailor and enhance the shopping experience of Just for Pets to make sure its product offer meets demand. It also engaged the expertise of Scott Hendry of Natural World Syston to guide it in shaping the new strategy and proposition.

Just for Pets managing director Steve Brown said: “The Just for Pets proposition has always put passion for pets at the heart of our business and we’ve worked diligently to maintain this ethos. Our challenge is to create an exciting, engaging and evolving experience that keeps our customers coming back and this in turn drives us to bring great products, service and advice that will enhance the wellbeing of pets and their owners.”

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