Joules opens first airport store
The new store is part of the retailer’s plans to expand into further travel retail locations in 2014.
Joules chief executive Tom Joule said: “We are thrilled to be opening at Gatwick. With so many people coming and going, it has a vibrant atmosphere we can’t wait to become a part of.”
Joules currently operates 76 stores around the UK and also sells via its website, independent shops and department stores.
The retailer worked with Blackjack Promotions to get the Gatwick store up and running. The experiential agency has supplied retail sales assistants to man the store for the first five months of trading.
Blackjack Promotions client services manager Will Northover said: “With its recent upgrades and redevelopment, London Gatwick South terminal will be a fantastic environment for Joules to trade in and we hope it will be a great success and the start of a long travel retail partnership.”
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