John Lewis weekly sales up 26.5%
In the week ending 29 September, online sales were up 48.4% on last year on the back of the second highest number of customer visits ever.
The best performing stores were Croydon and Poole where sales increased by 41.5% and 37.4% respectively. The shops saw plenty of price matching activity to combat competitors' mid season sales, which boosted trade in fashion and new seasonal merchandise. The retailer also began to see a rise in Christmas buying with many shops achieving November levels of trade on Saturday.
On the back of strong footfall, the stores' catering outlets enjoyed a strong week with sales up 32%, boosted by the Jamie Oliver Fifteen team taking over at the John Lewis Oxford Street Bistro for the week.
Fashions sales rose by 36% helped by a 77% increase in sales of children’s coats and winter clothing. Womenswear sales rose by 49% while sales of women’s boots were up 165%.
Electricals and home technology sales grew by 31.8% boosted by strong sales of tablets and small electrical items.
Home also enjoyed a double-figure increase with sales up 13% driven by 39% growth in sales of lighting products and a 51% rise in bed linen sales.
Looking forward to the Chrsitmas period, Maggie Porteus, head of selling operations, new format, said: "This week sees the launch of the Christmas department in all of our shops and that is the signal to our customers to start their Christmas purchasing in earnest!"
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