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John Lewis weekly sales up 26.5%

The wet and windy weather last week helped John Lewis to record a 26.5% increase in sales on the same week last year when temperatures soared to 28 degrees, as trade was strong both in the retailer’s stores and online.

GENERAL MERCHANDISE

John Lewis weekly sales up 26.5%

In the week ending 29 September, online sales were up 48.4% on last year on the back of the second highest number of customer visits ever.

The best performing stores were Croydon and Poole where sales increased by 41.5% and 37.4% respectively. The shops saw plenty of price matching activity to combat competitors' mid season sales, which boosted trade in fashion and new seasonal merchandise.  The retailer also began to see a rise in Christmas buying with many shops achieving November levels of trade on Saturday.

On the back of strong footfall, the stores' catering outlets enjoyed a strong week with sales up 32%, boosted by the Jamie Oliver Fifteen team taking over at the John Lewis Oxford Street Bistro for the week.

Fashions sales rose by 36% helped by a 77% increase in sales of children’s coats and winter clothing.  Womenswear sales rose by 49% while sales of women’s boots were up 165%.

Electricals and home technology sales grew by 31.8% boosted by strong sales of tablets and small electrical items.

Home also enjoyed a double-figure increase with sales up 13% driven by 39% growth in sales of lighting products and a 51% rise in bed linen sales.

Looking forward to the Chrsitmas period, Maggie Porteus, head of selling operations, new format, said: "This week sees the launch of the Christmas department in all of our shops and that is the signal to our customers to start their Christmas purchasing in earnest!"

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