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John Lewis weekly sales up 13%

John Lewis enjoyed a 13% increase in sales in the week ending 18 February as the retailer benefited from Valentine’s Day and half term falling in the week.

GENERAL MERCHANDISE

John Lewis weekly sales up 13%

John Lewis enjoyed a 13% increase in sales in the week ending 18 February as the retailer benefited from Valentine’s Day and half term falling in the week.

Twenty two of the retailer’s  shops beat their scores from last year with Poole performing particularly well with a 29.9% increase in sales. Double-digit increases were also seen at the Trafford, Croydon, Cribbs Causeway and Cardiff stores. Online sales at Johnlewis.com increased by 38%. 

Electricals and home technology was the strongest  buying directorate with an increase of 17% on last year. IT sales were up 52% and vision sales rose 31% as customers perepared for the digital switchover.

Fashion sales were up 13.1% and included a 22% increase in jewellery sales due to Valentine’s Day.  Sales of childrenswear were up 20% as parents bought children new clothes during half term.  Valentine’s Day also provided a boost for sales of gift food which rose 79.8% in the week.

Home sales rose by 10% with the highlights being bath shop and linen.

Maggie Porteous, head of selling operations, new format, John Lewis said: “As we move into next week, we have stiffer figures against us from half term last year but we do have the benefit this year of an earlier fall of Mother's Day and Easter, our shops are looking stunning with some beautiful assortments and the weather is turning warmer, which should get our customers thinking about their wardrobes and new purchases for their homes.”

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