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John Lewis weekly sales up 12.9%

John Lewis enjoyed a 12.9% increase in its weekly sales last week as all three buying directorates delivered uplifts in trade.

GENERAL MERCHANDISE

John Lewis weekly sales up 12.9%

John Lewis enjoyed a 12.9% increase in its weekly sales last week as all three buying directorates delivered uplifts in trade.

In the week ending 15 September, the electricals and home technology directorate saw sales increase by 19.3% on the same week last year as promotional activity such as trade-ins and additional guarantees boosted growth.

The first full week of trade following the launch of the 'Somerset' by Alice Temperley collection helped fashion achieve 16% year-on-year growth due to uplifts in sales of womenswear, women's accessories and beauty products. The retailer also benefited from a late surge in sales of school wear.

The home directorate delivered an increase of 6.1% on the same week last year as the recently launched 'House by John Lewis' range  had its first full week of trade. 

Sales at JL.com were up 38% and accounted for a quarter of trade with Click & Collect sales more than double those of the same week last year.

John Lewis said the majority of department stores showed an increase on last year with the Stratford store continuing to pick up London 2012 trade as regular footfall began to come back.

Dino Rocos, operations director at John Lewis, said: "With the Never Knowingly Undersold advert 'What's Important Doesn't Change' launching over the weekend, the John Lewis brand is trending on social media and should mean an exciting week ahead."

 

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