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John Lewis weekly sales fall 2.2%

After reporting a surge in sales over the Christmas period, John Lewis sales dropped 2.2% to £73.04 million in the week to 7 January.

GENERAL MERCHANDISE

John Lewis weekly sales fall 2.2%

After reporting a surge in sales over the Christmas period, John Lewis sales dropped 2.2% to £73.04 million in the week to 7 January.

The retailer blamed the decrease on one less trading day than in the same week in 2011 due to the New Year’s Day bank holiday and said the results masked "promising" individual daily sales.

John Lewis said its customers had responded well to the clearance sale and that trade had improved as the week progressed. Electricals and home technology performed particularly well with a 4.2% increase on last year.

Fashion sales were down 5.2% in the week while home sales decreased by 5%. Online sales rose 19% on the same week last year with the new mobile app being well received by customers, and representing an ever increasing proportion of the retailer's trade.

Commenting on the figures Paula Nickolds, buying director for Home, John Lewis said: "In the weeks ahead, our focus should remain on maximising the potential from Clearance while managing the transition into the new season. We have more newness in store than ever before at this time of year, and exciting customers with fresh ideas will ensure that the critical full-price trade keeps pace with what promises to be an excellent Clearance performance." 

 

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