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John Lewis weekly sales climb 22.4%

John Lewis enjoyed a 22.4% uplift in sales last week as the milder weather, new ranges and Olympic sporting activity all drove demand.

GENERAL MERCHANDISE

John Lewis weekly sales climb 22.4%

In the week ending 4 August, sales of London 2012 merchandise leapt by 51% on the previous week, which the retailer attributed to the feel-good factor of Team GB's medal success.

All three buying directorates saw growth in the week against the same week a year ago. The electricals and home technology directorate increased its sales by 31.2% driven by strong sales of larger screen TVs in what was the first week of London 2012. Fashion sales were up 25.5% thanks to a strong performance from menswear and sportswear, while home sales increased by 14.6%.

Online sales at jl.com rose 44.3% on the same week last year as click & collect growth continued to underpin sales.

Of the stores Swindon, Reading and Croydon were the best performers with sales up 28.8%, 26.8% and 25.8% respectively.

Commenting on the performance Tim Harrison, head of commercial format and implementation at John Lewis, said: "It is a great way to start the second half and gives us real confidence that we are well positioned for the rest of the year. As with gold medals, we only see the results and not all of the hard work that goes into them. Here, we have done a great job to position ourselves for success."

 

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