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John Lewis weekly sales bounce back after cold start

Sales at John Lewis rose 4.1% in the week ending 11 February despite a slow start to the week when sales were impacted by snow.

CITY & CORPORATE

John Lewis weekly sales bounce back after cold start

Sales at the beginning of the week dropped 22.3% as customers stayed at home due to the cold weather but soon bounced back with Tuesday seeing the biggest increase at 12.8%.  Online sales were up 43.9% helped in part by lower numbers in the shops at the beginning of the week. 

Of the branches, Poole achieved the biggest uplift in sales with a rise of 33.2%. This was followed by Aberdeen where sales were up 7.4% and Knight & Lee on the South Coast which achieved an increase of 4%. 

Electricals and Home Technology saw a 15.9% rise in sales led by strong performances by IT and consumer electronics. Sales of TVs were once again helped by the imminent digital switchover.

Fashion sales were up by a modest 0.3%  while Home sales edged up 0.1%. 

David Barford, Director, Selling Operations, Region B, John Lewis said: "As we go into this week the weather looks to be milder so there is greater opportunity as customers shop for Valentine's and begin to update their wardrobes with our new spring ranges."

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