John Lewis weekly sales bounce back after cold start
Sales at the beginning of the week dropped 22.3% as customers stayed at home due to the cold weather but soon bounced back with Tuesday seeing the biggest increase at 12.8%. Online sales were up 43.9% helped in part by lower numbers in the shops at the beginning of the week.
Of the branches, Poole achieved the biggest uplift in sales with a rise of 33.2%. This was followed by Aberdeen where sales were up 7.4% and Knight & Lee on the South Coast which achieved an increase of 4%.
Electricals and Home Technology saw a 15.9% rise in sales led by strong performances by IT and consumer electronics. Sales of TVs were once again helped by the imminent digital switchover.
Fashion sales were up by a modest 0.3% while Home sales edged up 0.1%.
David Barford, Director, Selling Operations, Region B, John Lewis said: "As we go into this week the weather looks to be milder so there is greater opportunity as customers shop for Valentine's and begin to update their wardrobes with our new spring ranges."
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