THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
John Lewis unveils smart home technology experience at Oxford Street store

John Lewis has set its sights on the future by opening what it claims is the UK's largest smart home technology experience at its flagship Oxford Street store.

GENERAL MERCHANDISE

John Lewis unveils smart home technology experience at Oxford Street store

John Lewis has set its sights on the future by opening what it claims is the UK's largest smart home technology experience at its flagship Oxford Street store.

The move comes in response to an 81% increase in sales of smart home products in the past year at John Lewis.

Johnathan Marsh, buying director for electricals and home technology at John Lewis, said: “We are seeking to demystify the latest smartest technology for our customers. In-store experiences are now key as we've seen customer demand for physical experiences before committing to purchase increase.

“To help customers understand which smart technology is for them, our Partners have received extensive training to provide added value. Given our home and technology credentials, John Lewis is perfectly placed to support and lead the customer on the smart home journey.”

The 1,000 square foot space features four interactive zones: 'Kitchen', 'Entertainment', 'Sleep' and 'Home monitoring'.

Products include items such as the Samsung Family Hub Smart Fridge, which allows users to internet shop from their fridge and to view the contents from their phone when out and about, as well as the new S+ by ResMed non-contact sleep tracking system.

Other products featured include Philips Hue lighting, the Sonos PLAY:5 Wireless Music System, the Nest Protect 2nd Generation Smoke + Carbon Monoxide Alarm, the AEG BS8836880B ProCombi Plus Smart Oven and the Netatmo Welcome Home Camera with Face Recognition.

All products included in the space will be available to purchase in-store and online at johnlewis.com.

John Lewis is planning to roll out the smart home experience to other shops across the UK starting with the new John Lewis Leeds store which is scheduled to open in Autumn 2016.

John Vary, innovation manager at John Lewis, said: “Smart home technology is designed to make life more convenient, and the introduction of this new curated experience – the first on the high street - marks a brilliant step in innovation for John Lewis. Showcasing the latest smart products, this experience demonstrates in a real-life setting, how technology has exciting and far-reaching implications for today's lifestyles.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019