THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
HOME  |  BRANDS
John Lewis unveils Christmas advert

Last year John Lewis brought tears to the nation’s eyes with a Christmas advert featuring a cute little boy as he counted down the days and minutes before giving his parents the perfect gift on Christmas morning.

BRANDS

John Lewis unveils Christmas advert

Last year John Lewis brought tears to the nation’s eyes with a Christmas advert featuring a cute little boy as he counted down the days and minutes before giving his parents the perfect gift on Christmas morning.

This year, the retailer is hoping to achieve the same effect with an advert featuring an animated snowman which shows the extra lengths to which some people will go to find the perfect gift for their loved ones at Christmas.

The retailer’s ‘The Journety’ advert, which  launches tomorrow, opens in a family’s snow-covered garden with children making a snowman and snowwoman. When the snowman has mysteriously disappeared the next morning, the audience is transported to a magical world, following the determined snowman on an epic journey across river, mountain, road and city. The motive for the snowman’s journey isn’t revealed until the last scene, when he returns on Christmas morning.

Created by advertising agency Adam and Eve, the advert is set to a haunting version of Frankie Goes to Hollywood’s ‘The Power of Love’ sung by Gabrielle Aplin.  In a first for the retailer, the public is being given a sneak preview of the ad in a teaser campaign this week on Channel 4, ahead of its first full broadcast during Derren Brown: Fear and Faith at 9:10pm this Friday.

Featuring the strap line “Give a little more love this Christmas”, this year’s ad is again directed by Dougal Wilson, who as well as last year’s Christmas advert, oversaw the spring 2010 ‘Always A Woman’ ad.

The campaign runs from 9 November for six weeks with the 90-second advert being supported by a combination of 60 and 30 second versions as well as in-store, press and online marketing, including a significant push on the retailer’s social media channels.

John Lewis marketing director, Craig Inglis, said: “We know that our customers put real effort and emotion into finding the perfect gift for their loved ones at Christmas. This year’s ad brings that to life, with a creative twist, as we follow our hero on an epic journey.”

The advert can be viewed on johnlewis.com and on the John Lewis YouTube channel.  
 

 

 

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‚Äėsmall and beautiful‚Äô solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process