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John Lewis to trial ‘Little Waitrose at John Lewis’ concept

John Lewis is to invest £2 million in trialling a new food concept at its Watford department store.

GENERAL MERCHANDISE

John Lewis to trial ‘Little Waitrose at John Lewis’ concept

The plans will see the retailer convert 5,500 sq ft of back of house space on the shop’s second floor into a ‘little Waitrose at John Lewis’ shop. The shop will have the same 'look and feel' and sell the same products as a 'Little Waitrose' but will be run by John Lewis staff. 

The store’s food offer will be built around core groceries including fresh fruit and deli products as well as convenience ranges of ready meals, fresh pasta, soups and breads, along with the Waitrose 'easy' ranges of prepared meat, fish and vegetables. 

The shop will also feature bakery counter and will sell a range of beers, wine and champagne.

Andy Street, managing director of John Lewis said: "The success of our Foodhalls at Oxford Street and Bluewater has taught us how to deliver a food offer in an inspiring and accessible way.

"This new little Waitrose at John Lewis Watford underlines our continuing commitment to invest and innovate in our shops and is a great example of the John Lewis and Waitrose brands working together to provide powerful and compelling destinations for our customers to visit."

Work on the project is due to start in April this year with the 'Little Waitrose at John Lewis' due to open in June.  


 

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