John Lewis to open Australian shop-in-shops and expand international deliveries to new countries
John Lewis is to have a physical presence in Australia by opening shop-in-shops within six branches of Australian department store Myer.
The first shop-in-shop will open before Christmas 2016 in Myer's newly refurbished Warringah store on the outskirts of Sydney. This will be followed by additional openings in Melbourne, Perth, Bondi, Chadstone, and Myer's flagship store in Sydney in February 2017.
The John Lewis departments will be between 600 and 850 square feet and will offer an exclusive assortment of John Lewis's own brand home and lifestyle products across bed, bath, and living. Once open, John Lewis will have 30 shop-in-shops worldwide.
The news coincides with the announcement that John Lewis is extending the number of countries it delivers to through johnlewis.com from 33 to 40.
New destinations will include Hong Kong, South Korea, United Arab Emirates, Qatar, Switzerland, The Philippines and Malaysia. In addition, customers can now pay in ten additional currencies.
In the past twelve months, John Lewis's online international traffic has increased by 15% and online international sales have grown by 50%.
John Lewis said the most popular items for international customers are John Lewis homewares, particularly own brand bed linen which accounts for 21% of own brand international sales. British fashion brands such as Joules, Jigsaw and Phase Eight are also popular, with women's fashion brands accounting for 12% of total international sales in the last twelve months.
Katie Jordan, head of international development at John Lewis, said: “We're delighted to be expanding our international presence and bringing John Lewis to new countries around the world, both through physical collaborations and by expanding our online international delivery destinations. There is a real synergy between Myer's customer base and ours, and we believe they are the perfect partner for our first Australian shop-in-shops.”
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