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John Lewis to launch new finance brand

John Lewis has announced plans to launch a new 'John Lewis Finance' brand which will encompass the company's growing range of financial services products.


John Lewis to launch new finance brand

The newly-formed umbrella brand will include insurance, foreign currency, international payments, the John Lewis & Waitrose Partnership Card and ATMs.

An initial phase of the launch in October will see John Lewis introduce a series of enhancements to its Partnership Card. These will include contactless technology for new and replacement cards, a new-look Partnership Card website and the launch of a mobile app to enable customers to check their card balance, points and transactions on the go.

In addition, new customers will soon be able to apply for and receive their permanent chip and PIN card in-store on the same day.

Mike Jackson, director of financial services at John Lewis Partnership, said: “We want all of our customers to know that when it comes to money matters, whether that's travel, insurance or everyday spending, we can support them with the big events in their lives and all the small moments in between.

“Considering the breadth of our current portfolio, we felt it was the right time to combine all of our financial services products under a single, umbrella brand as we seek to raise awareness and reach out to many more customers, offering them a greater range of products and greater value.”

Over the next 12 months the company's full range of financial products will be integrated in to a new over-arching John Lewis Finance customer website.

Jackson added: “We believe the trust that our customers have in the John Lewis brand is why we've been able to generate higher demand for our financial products and services.

“The launch of John Lewis Finance will reaffirm our position as a trusted alternative to traditional financial services providers and help to ensure John Lewis is on hand for our customers as their lifestyle and financial needs change.”


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