THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
John Lewis to launch first luxury ready-to-wear label

John Lewis is to launch its first ever luxury ready-to-wear fashion label as part of plans to develop its womenswear proposition over the next five years.

GENERAL MERCHANDISE

John Lewis to launch first luxury ready-to-wear label

John Lewis is to launch its first ever luxury ready-to-wear fashion label as part of plans to develop its womenswear proposition over the next five years.

Due to arrive in stores in September, the Modern Rarity collection has been designed in house by John Lewis head of buying Jo Bennett and the company’s head of design Iain Ewing.

Featuring sophisticated cuts, luxurious fabrics and understated silhouettes, the label aims to create a contemporary look that that “offers relaxed confidence and celebrates femininity”. There will be 90 pieces in the collection at launch.

The collection will encompass pared back tailoring, luxurious knitwear and outerwear. The colour palette will be soft with muted and blush tones while fabrics will include Italian spun cashmere and heavy-weight sandwashed silks.

Modern Rarity will invite guest designers each season to collaborate and give their own twist and on the collection with a limited edition range. For launch, the label has invited Central Saint Martin’s trained, shirt designers Levi Palmer and Matthew Harding to design five contemporary white shirts, priced from £100 to £150.

Ed Connolly, buying director fashion for John Lewis, said: “Developing the John Lewis womenswear proposition is a major strategic priority, as this is the area of the business we want to grow the fastest in the next five years.

“The customer dynamic has shifted in recent years. The trend for fast fashion is fading, and today’s customers desire beautiful design and great quality pieces that transcend seasons. Modern Rarity is our answer to this and will, we believe, change the dynamic on the British High Street.”

Prices within the Modern Rarity collection will range from £50 for a jersey roll neck to £900 for a long shearling coat.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
Fix The Dinosaur Roundtable 2018
Fix The Dinosaur Roundtable 2018
19 October 2018
The Euston Suite, The Hallam, 44 Hallam St, London W1W 6JJ
A Masterclass in IBMi Legacy Issues