John Lewis to double the number of Kuoni concessions
The four new concessions will open at the department store’s sites in Brent Cross, Aberdeen, Welwyn and Leicester. Combining the look and feel of the two brands, the concessions will feature John Lewis furniture and Kuoni fittings as well as iPads and plasma screens to encourage customer interaction and to bring the holidays to life through imagery and videos.
The first four Kuoni concessions opened in the John Lewis stores in autumn 2012. As part of the brand partnership, Kuoni is already promoting John Lewis Travel Insurance to its customers and is the travel partner for the John Lewis Gift List where wedding guests can contribute to a Kuoni honeymoon.
Sean Allam, director, commercial operations at John Lewis said: “John Lewis customers have embraced the idea of buying holidays in our department stores, and we’ve been impressed at how well the concessions have performed. We’re seeing that customers want the expertise and advice they can get from visiting a branch, which in turn drives footfall to our shops and helps John Lewis to differentiate further our offer on the high street.
“Our partnership with Kuoni is a great fit for John Lewis, not only the concessions in our shops, but through other parts of our business such as John Lewis insurance and Gift List.”
Derek Jones, managing director at Kuoni added: “We are delighted our brand synergy with John Lewis has been so successful for both businesses and we’re really excited to have the opportunity to grow our partnership further and open four more concessions in autumn 2013.
“We strive to put our customers at the heart of everything we do and they really value the expert personal knowledge we provide. The success of our high street stores has shown that the best way to truly understand their needs is to spend time with them face to face in comfortable and inspiring surroundings.
“The new concessions will allow us to bring our unique approach to travel retailing to even more locations around the UK.”
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