John Lewis Selects Kenshoo to Optimise Paid Search Campaigns
Retailer Leverages Kenshoo Search RealTime Campaigns to Link Ads with Inventory Systems
John Lewis will be able to dynamically update items in search advertisements, including promotional copy and prices, to reflect the true inventory status. In addition, Kenshoo’s platform automatically pauses ads for items that are out of stock or discontinued.
"The year-on-year growth of our online business is a key priority of John Lewis’s vision to become the leading multi-channel retailer in the UK," said Jonathon Brown, head of online selling at John Lewis. "Paid search remains a vital driver of traffic to our site so it is great to partner with Kenshoo. We aim to improve the cost efficiency of our paid search campaigns and more importantly to improve our customer’s experience through more relevant ads. Essentially we’d like to make it as easy as possible for people to find what they are after at John Lewis. And we have confidence that Kenshoo’s team and platform will make it happen."
Simon Russell, Head of Multi-Channel at John Lewis will be speaking at the Retail Bulletin’s Multichannel Summit 2011. To find out more, click here.
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