John Lewis sales up 9.2% last week with strong trade across all channels
Paula Nickolds, John Lewis buying and brand director, said that trade built steadily throughout the week to end with a "really strong" Saturday.
In line with recent trading patterns, electricals and home technology led the way with sales up 18.9% on the same week last year with double-digit increases in all areas. Imaging and audio were among the best performing categories with sales up 42% and 41% respectively.
Fashion sale rose by 5.6% boosted by a 30% increase in sales of outerwear and 23.2% growth in children’s shoes. Men's own brand products also performed well with an uplift of 27% while men's shoe sales rose by 17%.
Within the home directorate, trade was 3.4% up on last year driven by a good performance in the retailer’s pick-up business. Home accessories and gifting delivered an 11.5 % increase on the back of strong sales in gift food. Sales of cooking and dining products increased by 7.3%, while baking product sales rose by 15% helped by the popularity of The Great British Bake Off TV programme.
The retailer said the performance in its shops was strong, up 7%, with 33 shops beating the year and 11 returning double-digit growth. Online saw good traffic growth and conversion rates which resulted in a 15.8% increase on the same week last year with electrical and home technology products returning the biggest growth.
Nickolds said: “A great start for our autumn assortments. With lots of new and exciting products in our offer, competitor price matching this week and stocks building well, we have a great opportunity to build momentum in our sales line.”
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