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John Lewis sales rise 7.2% last week and break £100m barrier for the first time this year

John Lewis sales rose 7.2% year-on-year last week to reach £108.8 million and break the £100 million barrier for the first time this year. This matched the retailer’s 2013 record for the earliest week to have reached the milestone.

GENERAL MERCHANDISE

John Lewis sales rise 7.2% last week and break £100m barrier for the first time this year

The home directorate saw sales climb by 9% as the lighting category achieved its best ever week with sales rising by 10.4%. Guest beds and bedlinen also put in strong performances with sales uplifts of 50% and 11% respectively.

Electrical and home technology sales edged up 4.7% boosted by a 65% increase in sales of large screen televisions of over 50 inches. Customers also turned their thoughts to improving their kitchens in preparation for Christmas with sales of Smeg Range Cookers surging by 179% and Bosch American Style Fridge Freezer rising by 44%.

Meanwhile, fashion sales climbed by 8.5% driven by strong growth in premium beauty.

In the shops, the retailer’s Countdown to Christmas event drove footfall to branches. Some of the best performing stores were the At Home shops in Newbury, Chichester and Poole where sales rose by 21.4%, 20.3% and 19.6% respectively. Online sales rose by 15%.

Simon Russell, director, retail operations development at John Lewis, said: “We’re delighted to have broken the £100 million sales barrier this week matching our previous record for the earliest week to achieve this level of sales. 

“Planning for additional guests over the festive period appears well under way this week with customers giving their homes pre-Christmas makeovers with impressive results from guest beds and kitchen appliances.

“Sales were also helped by customers coming into shops for our Countdown to Christmas weekend. Our Never Knowingly Undersold promise also came into force as we matched a competitor’s promotion.”

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