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John Lewis sales up 3% last week despite the weather

John Lewis said it ended its clearance sale period with sales rising by a “respectable” 3% year-on-year last week despite the poor weather.

GENERAL MERCHANDISE

John Lewis sales up 3% last week despite the weather

Online sales climbed by 15.9%, accounting for 34% of total sales, and were supported by 64% growth in website traffic from mobiles.

In the shops, some of the strongest performances came from the new format stores as well as from the Peter Jones store in London. Click & collect orders were also strong, rising by 27.9% year-on-year.

Looking at the directorates, fashion sales climbed by 10% boosted by 15.5% growth in sales in womenswear and a 24.9% increase in sales of nursery items.

Home sales rose by 4.4% helped by a 30% uplift in sales of beds and mattresses.

Meanwhile, electrical and home technology sales edged down 2.3% despite strong increases in the consumer electronics categories.

Mark Blundell, head of retail change at John Lewis, said: “As we enter the final week of the trading year, the focus remains on delivering an exceptional customer experience and positive sales growth through a seamless omni-channel proposition. This is clearly evidenced through inspirational visual merchandising displays, pop-up shops and online advertising, all providing a fantastic showcase for our new spring/summer season assortments.”

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