John Lewis sales up 3.4% last week
Sales were up 3.4% year-on-year last week at John Lewis despite an unseasonably mild start to October.
Fashion sales climbed by 7.1% with some of the best performing categories including own-brand assortments, cashmere and menswear. Outerwear also performed well in spite of the less than autumnal temperatures.
Sales in the home directorate edged up 0.6% boosted by strong performances in the bedding and fitted furniture categories.
Meanwhile, electrical and home technology sales increased by 2.6% as the retailer enjoyed a “super” launch of the iPhone 6S and 6S+ and Apple Watch. However, the overall directorate performance was grounded by wider sales.
Branches achieving the biggest percentage increases on last year included Knight & Lee, Swindon and Leicester where sales rose by 7.6%, 4.6% and 4.2% respectively. The retailer's new store at Grand Central in Birmingham also performed well.
Barry Matheson, director of retail services at John Lewis, said: “We had a strong first full week's trading in Birmingham. The branch delivered a strong start for fashion, with exciting new brands such as loved&found proving popular, and customers also reacted positively to our new self-service led Place to Eat concept.”
Meanwhile, sales at johnlewis.com rose by 16.1%.
Matheson added: “Looking ahead, with the Christmas shop now installed across all our branches, we're seeing customers' minds turn to gifting.”
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