John Lewis sales up 14.5% in 150th anniversary week
Online sales increased by 32.8% helped by good traffic, strong conversion rates, and growth in Click and Collect orders, particularly via Waitrose.
Looking at the shops, sales rose by 8% despite a tube strike disrupting trade at the retailer’s London stores. The 'At Home' stores achieved some of the highest percentage increases with Chichester, Swindon and Croydon leading the way. Meanwhile, the best performing department stores included Southampton, Norwich and the refurbished High Wycombe store.
Within the buying groups, electrical and home technology grew its sales by 25.9% helped by buoyant sales of TVs. Computing and tablet sales were also strong as customers took advantage of a free three-year Apple warranty offer.
Home achieved a better percentage increase than in the previous week with sales rising by 11%. Furniture, lighting and textiles all performed well while sales of 150th anniversary merchandise were also strong.
Fashion sales increased by 7.5% helped by good trade in 150-year anniversary lines, particularly women’s dresses.
Commenting on the week’s celebrations, Simon Russell, John Lewis director of retail operations, said: “The anniversary celebrations around the country were very well received, particularly in Oxford Street. The roof garden proved to be an instant hit and the exhibition a 'must see' according to customers. Congratulations to all Partners involved in pulling together such a compelling celebration with as much, if not more, rigour as at Christmas! Happy Birthday!”
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