John Lewis sales up 14.1% last week as cooler weather helps drive sales
The cooler weather drove footfall into the stores with customers responding well to the retailer’s autumn ranges. Cashmere sales were up 60% on last year while warmer tog duvet sales grew 70% from the previous week.
Electrical and home technology saw double-digit growth for the second week in a row with sales rising 22.4% year-on-year. The electricals assortments posted the best results with audio imaging sales 41.8% up and small electricals sales rising by 32.2%.
Fashion sales increased by 11.9% with childrenswear maintaining the momentum built up through the Back to School period with a 36.3% rise. Boyswear and girlswear also saw buoyant trading with both reporting sales uplifts of 47.1% on last year.
Home had its best week of the half so far, recording a year-on-year increase of 8.6%. Lighting led the way with an increase of 26.4% on the year. Some big-ticket items also performed well with fitted furniture sales up 23.4%.
All of the retailer’s stores beat last year’s figures with 14 branches returning double-digit growth. Stores putting in a particularly strong performance included Milton Keynes, Tunbridge Wells, Chester and Croydon. With the Olympic comparison period now over, Stratford also recorded strong growth with sales up 14% on last year.
Online sales at johnlewis.com climbed 28.3% with sales driven by increased traffic and new products launching on the website.
Commenting on the week’s trade, John Lewis buying director for home Christine Kasoulis said: “All in all, a very strong week across the board and one which emphasises the strength of the omni-channel shopping options for customers. With demand for newness and own brand higher than ever and a strong start in the key gifting areas we can feel confident about trade over the coming weeks and months.”
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