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John Lewis sales top £100 million last week

John Lewis has notched up weekly sales in excess of £100 million for the first time this year.

GENERAL MERCHANDISE

John Lewis sales top £100 million last week

John Lewis has notched up weekly sales in excess of £100 million for the first time this year.

In the week ending 17 November, sales rose by 10.7% to £101.4 million to mark the earliest week in any one year that the retailer's sales have exceeded £100 million.

John Lewis attributed the upsurge to the onset of colder weather which led to an increase in sales of outerwear, boots, slippers and hot water bottles.

Sales in the home directorate were also buoyant as customers began preparing their homes for Christmas by purchasing items such as folding chairs, napkins, coffee machines and towels. 

In electricals and home technology, iPads continued their strong performance following the launch of a three-year guarantee. The retailer also experienced an increase in demand for larger screen size TVs.

Online sales at johnlewis.com rose by 23.7 % while 11 John Lewis branches achieved double digit increases on last year.

Andrew Murphy, retail director, John Lewis said: "All directorates have put in an impressive performance and the online share result is a great testament to the strength of our omni-channel model.

"The launch of our advert has resulted in a real festive buzz - Lily Allen is currently No.2 in the iTunes chart and we have brought the story of the bear and the hare to life for customers by installing caves in eleven of our shops so that children can have their photograph taken with cut outs of the advert's stars.

"As we approach Christmas we've never been clearer on the need to provide the excellent service and expert advice that we're known for and we recognise the crucial role we play in continuing to ensure that our customers have an enjoyable and hassle-free experience, however they choose to shop with us." 

Learn how to increase your multichannel profits - register now for the Retail Bulletin's 5th Omnichannel Retailing Summit, 5th February 2014. Confirmed speakers include Carphone Warehouse, Crew Clothing, Ford Retail Group, Phase Eight, Bugaboo International, QVC UK, Virgin Media, Pets at Home, Ideal Shopping Direct, Evans Cycles, Shutl, eDigital Research.

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