John Lewis sales down during holiday week
All stores that had been open for more than 12 months reported a drop in sales compared to the same period last year. The worst performing store was Poole with sales year-on-year down by 21.3%. However, online sales were up 18.3% compared to the same week last year but this was down on the previous week's increase of 33%.
The retailer said that customers were keen to buy patriotic and royal wedding items, with tea towels winning the prize for the fastest selling item of memorabilia. There was also a boost in the sales of fascinators and occasion wear due to the ‘Kate effect’. However, fashion sales overall were down by 8.8%. Home was the worst performer with sales declining by 12.4%.
Helen Keppel-Compton, head of multichannel content at John Lewis, said: “It was a unique week of trade with a lovely party feeling, but inevitably the bank holidays had a detrimental effect on footfall.”
She added: “This week is free of distractions from a trade perspective. With the weather set to be kind we can look forward to getting back to normal and doing what we do best: great product, great service and a great place to shop, whichever channel you choose.”
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