John Lewis sales boosted by TVs and Jubilee
John Lewis enjoyed another solid week of trading last week as sales rose 11.6% on the same week in 2011.
Fashion sales achieved 2.1% growth despite the ongoing damp weather which stimulated demand for outdoor clothing rather than the new summer ranges. Sales of beauty products were helped by the launch of the new beauty hall in the Oxford Street branch.
In the home directorate sales rose 4.8% as customers bought products with a Jubilee theme in the colours of red, white and blue. Bunting, bowler hats and tea towels were the best sellers as customers prepared for street party celebrations.
The retailer said big-ticket textiles and main furniture sales were comfortably up on the same week last year, offsetting what was a difficult week for outdoor furniture and picnicware as customers avoided their gardens due the damp weather.
The electricals and home technology directorate saw sales rise by 36.7% as the retailer benefited from higher television sales in the tail-end of the digital switchover period.
Online sales were up 37.5% with the retailer’s click & collect service doubling its 2011 levels.
Simon Russell, director, of retail operations development at John Lewis said: “The first signs of summer appearing, combined with the run-up to half term and the extended bank holiday weekend, should give us a much needed spike in demand for summer fashion and outdoor assortments.”
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