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John Lewis sales boosted by summer of sport

Sales at the John Lewis department store chain surged 32.4% in the week ending 28 April, boosted by sales of televisions in the run up to London 2012 and the UEFA football finals.

GENERAL MERCHANDISE

John Lewis sales boosted by summer of sport

Sales at the John Lewis department store chain surged 32.4% in the week ending 28 April, boosted by sales of televisions in the run up to London 2012 and the UEFA football finals.

The Home directorate enjoyed a strong week with sales up 25% as big-ticket items such as beds and bedroom furniture, floor coverings and upholstery achieved double digit increases on sales in the same week last year.

Fashion saw an increase of 18.6% as sales of men’s outerwear rose significantly due to the inclement weather.

Electricals and Home Technology continued its strong run with a 62.6% rise on the same week last year. IT sales achieved treble-digit growth, while television sales continued to benefit from the Digital Switchover and the forthcoming Summer of Sport.

Of the stores, Croydon and Poole put in the best performances with sales up 57.3% and 56.7% respectively.

Commenting on the week’s sales Ed Connolly, buying director for electricals and home technology said: "A really pleasing set of results from retail, with all shops in positive figures and with strength in both regions, complemented by a great performance from at homes and our online business at +69.4% versus last year. So, overall a positive week."

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