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John Lewis rolls out London 2012 shops to all stores

John Lewis is to increase its commitment to the 2012 Olympic and Paralympic Games as an official sponsor by rolling out London 2012 shops in all of its department stores. It is also dedicating space to the merchandise in its ‘at home’ shops.

GENERAL MERCHANDISE

John Lewis rolls out London 2012 shops to all stores

John Lewis is to increase its commitment to the 2012 Olympic and Paralympic Games as an official sponsor by rolling out London 2012 shops in all of its department stores. It is also dedicating space to the merchandise in its ‘at home’ shops.

The announcement was marked at John Lewis in Oxford Street with a visit from London 2012 Chairman Sebastian Coe. In addition, the retailer said it will be organising a variety of activities in store around the country to celebrate the the roll-out. This will include giving shoppers the chance to ride a specially designed pedal-powered Team GB Scalextric Velodrome set in selected stores.

LOCOG Chair Seb Coe commented: "These new London 2012 shops are a great opportunity for people across the UK to show their support for the London 2012 Games and for Team GB and Paralympics GB."

In addition to the nationwide roll-out, John Lewis has also expanded the size of its Oxford Street London 2012 Shop to make it the largest official London 2012 Shop to date at 6,000 sq ft.

Peter Ruis, Buying and Brand Director, John Lewis said: "We are delighted to further our support of the London 2012 Olympic and Paralympic Games with the roll-out of official shops in each of our branches.

"We have seen strong sales of London 2012 merchandise in our existing London 2012 shops and with the 100 days to go milestone just around the corner, excitement towards the Games is definitely building."

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