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John Lewis reaffirms its commitment to NKU

John Lewis has categorically denied that it plans to drop its commitment to the Never Knowing Undersold slogan.

GENERAL MERCHANDISE

John Lewis reaffirms its commitment to NKU

According to the Daily Telegraph, John Lewis Marketing Director, Craig Inglis, had made “off the cuff comments” hinting that the slogan could be dropped and that John Lewis was looking to extend its appeal beyond its traditional customer base. He was aslo reported to have commented that the retailer could appear "a little beige at times". 

Andrew Murphy, retail director, John Lewis, issued a firm denial of the report saying: “I categorically refute the suggestion in today’s Daily Telegraph that we are in any way reconsidering our Never Knowingly Undersold commitment.  Moreover, I would absolutely stress that John Lewis Marketing Director, Craig Inglis, did not in any way suggest that we were. On the contrary, we are delighted that the heightened profile of our NKU promise in our marketing activity has been so positively received by our customers who appreciate that we are investing millions of pounds in providing this valuable benefit to them.

“Our investment in NKU has never been greater and when we launch our main marketing campaign later this year, evidence of our continuing commitment will be manifest with the NKU message to the fore, as always.”

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