THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
John Lewis Partnership and TrueStart to create The Eureka Initiative

The John Lewis Partnership has joined forces with TrueStart, the independent retail and consumer accelerator and investment fund, to find and fund the products, services and… View Article

GENERAL MERCHANDISE NEWS

John Lewis Partnership and TrueStart to create The Eureka Initiative

The John Lewis Partnership has joined forces with TrueStart, the independent retail and consumer accelerator and investment fund, to find and fund the products, services and technologies which will define how we live in the future.

The Eureka Initiative will enable startups within TrueStart’s own accelerator programme, The Collection, to gain exposure to the Partnership’s retail capabilities, with the aim of bringing the best ideas to commercial reality.

Tom Athron, group development director at the John Lewis Partnership, said: “The John Lewis Partnership began life as a brave entrepreneurial experiment. By collaborating with TrueStart we will be supporting the future growth of our company by partnering with like-minded entrepreneurs and fast tracking their ideas. I firmly believe that all businesses focused on growth in a rapidly changing world will need a few eureka moments to thrive.”

One startup that will benefit from the Eureka Initiative is TrueStart-backed, Photospire. A technology platform that enables retailers and brands to create real-time, personalised video content for its customers, Photospire is in discussions with the John Lewis Partnership regarding activation activities that target the brand’s customers with product recommendation videos tailored to individual customers.

Matt Truman, chief executive at True Capital, the retail and consumer sector-specialist private equity firm which owns TrueStart, said: “TrueStart looks to work with genuinely disruptive businesses that have the potential to inform real change in the retail sector. I am delighted to welcome the John Lewis Partnership on board as our latest strategic partner. By joining forces we can lean on our joint expertise to ensure that the retail industry keeps innovation at its core, transforming the fashion, home and technology sectors in these rapidly changing times.”

The Eureka Initiative between the John Lewis Partnership and TrueStart will complement the successful incubator currently run by John Lewis, JLAB, which aims to deliver a broader range of new products and services across the department store portfolio and has already uncovered technology-based solutions to some of John Lewis’s operational challenges.

 

 

 

 

Subscribe For Retail News