John Lewis partners with YouTube star Jim Chapman
Over the next six months, he will be selecting and styling the items that catch his eye from John Lewis’s menswear collections.
Chapman first became known for his YouTube videos through which he has grown an audience of more than 2.5 million subscribers. Along with amassing a substantial following on Instagram, Twitter and Facebook, Burr is also a contributing editor at GQ and is married to super vlogger Tanya Burr.
Menswear sales at John Lewis are currently 4.1% year-to-date.
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