John Lewis launches Save the Children charity campaign
The campaign will see the retailer sell Belgian chocolate hearts for £5 during the lead-up to Christmas with 100% of each sale donated to Save the Children for its work in the UK. When a chocolate heart is purchased, customers will then be given a gift tag to place on Christmas ‘Giving Trees’ located in John Lewis department stores nationwide.
The funding will benefit Save the Children’s Eat Sleep Learn Play! programme which is a crisis grants programme for families with young children who are struggling to provide the basics for their children to be able to ”eat, sleep, learn and play”. The funding used to help provide educational toys for some of the UK’s poorest children.
The campaign, which starts this weekend, has been launched at the retailer’s Westfield Stratford City store by John Lewis managing director Andy Street and Rona Blackwood, programme strategy manager for Save the Children’s Eat, Sleep, Learn, Play! Programme.
Street said: "We are really proud to support Save the Children this Christmas. The Belgian chocolate hearts will make fantastic festive gifts especially since the entire £5 sale price of each chocolate heart will be donated to the charity. I wish all our customers a wonderful Christmas and hope a chocolate heart features on all their gift lists!"
Blackwood added: "We are delighted that John Lewis are supporting us this Christmas. The funds from the sale of the chocolate heart will help us to provide educational toys for some of the UK’s poorest children – helping to give children a great start in life, thank you."
As part of the campaign, John Lewis is launching a CD single of Gabrielle Aplin’s version of 'The Power of Love' which features in the department store’s high profile Christmas advertising campaign. For each CD bought in store or on Johnlewis.com, the retailer will donate 86p profit to Save the Children’s work in the UK.
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