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John Lewis launches fitted bathroom offering

John Lewis has launched its first ever fitted bathrooms department as part of its Home division’s plans to cater for every room in the house.

GENERAL MERCHANDISE

John Lewis launches fitted bathroom offering

The new assortment has been installed at John Lewis in Milton Keynes as part of a multimillion-pound refurbishment of the store which showcases the retailer's new Home Vision 2 concept.

Matt Thomas, buyer for fitted furniture, said: "We have a wealth of experience in fitted kitchens, and moving into bathrooms is a key objective for Home over the next two years. This allows us to trial a new 'fitted studio' format, which brings kitchens and bathrooms into one area."

Thomas said the Milton Keynes store features 12 displays, ranging from a small cloakroom to a large family bathroom, and praised the branch's partners for embracing the challenge of the new assortment.

The retailer said initial footfall in the department had been "good" and that it had already been out on first planning visits for bathrooms.

 

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