John Lewis Heathrow takes off
John Lewis will open its first ever airport shop tomorrow at Heathrow Terminal 2: The QueenÂ’s Terminal as it looks to take the brand to a wider set of international customers.
Doors will open at 5.30am as the first passengers en route to Washington travel through the newly refurbished terminal.
The 3,600 sq ft shop, the largest space allocated to a fashion-led brand, is situated on the top floor of the departure lounge. It will stock John Lewis home, fashion, gifting and seasonal ranges including the own brand Weekend Collection by John Lewis, JOHN LEWIS & Co and Croft, as well as brands such as Orla Kiely Home, Charbonnel and Walker, Hackett and Barbour.
Paula Nickolds, buying and brand director at John Lewis, said: “This opening is a significant step forward in developing our international strategy. Terminal 2 will serve 20 million passengers each year and will offer John Lewis access to one of the most concentrated, valuable and influential markets in the world. We hope to bring the John Lewis brand to a wider set of international customers - showcasing our offer within a dynamic environment, building brand awareness and credibility as a worldwide brand.”
John Lewis currently delivers to 33 countries outside the UK and Ireland which equates to 75% of Terminal 2 destinations. The retailer is also expanding its international wholesale business with a specific offer for bed, bath and tableware products in partnership with the Shinsegae department store chain in South Korea.
Heathrow is the retailer’s 42nd shop. Last month John Lewis announced that it will open a ‘Click & Commute’ shop in London's St Pancras station this autumn, which will be the first in its convenience format.
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