John Lewis enjoys best-ever Christmas sales
In the week ending 22 December, sales reached £157.8 million while on Monday 17 December online sales at john lewis.com were £7.8 million, making it the retailer’s biggest ever online sales day.
John Lewis said its shops across the country were “thriving” during the week as customers bought last minute Christmas gifts with iPads, candles, handbags and coffee machines some of the best selling products.
As John Lewis starts its in-store clearance sales today, it has reported a record start to the sale online which began at 5pm on Christmas Eve. Orders were up 70% in the first hour compared to last year while visitor numbers to the site rose 24% on Christmas Day with sales up 40% on 2011.
The retailer said the value of orders received from tablets has more than doubled since last year and accounted for 28% of traffic to johnlewis.com on Christmas Eve. This number surged to 35% of traffic on Christmas Day as customers used tablets received as gifts to surf the site.
Commenting on the trading Andy Street, managing director of John Lewis, said: "To be announcing another record-breaking pre-Christmas week along with such a fantastic start to our online Clearance is marvellous news, and is very encouraging ahead of our shops opening their doors tomorrow morning.
"Many of our customers clearly chose to shop right up until the last minute this year and it's pleasing that we were able to provide them with the gifts they were looking for. I hope that we are equally able to meet their sale shopping needs as the focus shifts from present buying to bargain hunting. We have some excellent products on offer, many with up to 50% off."
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