John Lewis enjoys a record-breaking Black Friday week
After online sales climbed by 15.5%, the retailer’s distribution teams processed 18% more parcels across Black Friday and the following Saturday and Sunday, compared to last year.
In electricals and home technology, sales grew by 5.5% boosted by strong sales in the small electricals and vision categories. Televisions sold at a rate of 3.2 every minute and the retailer sold 670 of its premium OLED models. ‘Connected home’ products nearly doubled in sales and wearable technology sales surged by 850%. Dyson products also proved popular.
Fashion sales increased by 4.8% driven by buoyant trade in women’s branded fashion including brands such as Barbour, Michael Kors and Ted Baker.
Meanwhile, home sales edged up 3.7% with fitted furniture, beds and bedroom furniture achieving some of the best percentage increases. However, Christmas decorations and gift food were both down on last year as customers focused on bigger purchases during Black Friday,
Dino Rocos, operations director at John Lewis said: “Black Friday marks the first of the three peaks of Christmas and there was huge anticipation for the day this year and high expectations to meet. I’m very proud of the fact that we delivered successfully for our customers, this is testament to work of our partners both on Black Friday itself and in our forward-planning.
“Looking ahead, our teams in our shops and online operations are ready for another busy week as we go into the first full week of December.”
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