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John Lewis celebrates record week with £123.5 million sales

John Lewis saw sales reach a record level in the week ending 10 December as customers began their Christmas shopping in earnest.

GENERAL MERCHANDISE

John Lewis celebrates record week with £123.5 million sales

The department store chain took £123.5 million, the most it had ever taken in a week, beating the previous record achieved in the same week last year, by 2% and representing an 8.7% increase on the previous week. 
 
Women's fashions and fashion accessories saw a major uplift in sales with customers buying winter coats and gloves as the colder weather kicked in. Cashmere, nightwear, handbags, jewellery and watches saw brisk trade as customers purchased gifts for friends and family. Sales of menswear, iPads, coffee machines and toys were also up.

In addition, the retailer said it had seen a significant increase in sales of sewing machines and haberdashery as customers look to craft their own individual gifts this year.
 
Maggie Porteous, head of selling operations for John Lewis, said: "We are thrilled to have achieved a new record week.

"There is now a real Christmas buzz and all our Partners are pulling out the stops to deliver the levels of advice and service our customers expect from us. Our price matching promise and our multi-channel operation, where customers can choose from a variety of ways to shop, has no doubt contributed significantly to our trading success."
 
Online sales also achieved a record breaking week with sales of £28.8 million, around 20% above its previous record total. The retailer also saw a 75% increase its customers purchasing through its 'click and collect' service.

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