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John Lewis celebrates record week of sales for November

John Lewis has revealed that its weekly sales were “well in excess” of £100 million for the first time ever in November last week as customers began shopping for Christmas in earnest.

GENERAL MERCHANDISE

John Lewis celebrates record week of sales for November

Sales reached £109.6 million which was an increase of 11% on the same week last year and a 19.6% uplift on the previous week.

Sales in branches were driven by all three areas of the business which include Home, Fashion and Electronics and Home Technology, while online sales grew 34.6% on the same week last year.

The retailer enjoyed a strong 'Black Friday' with johnlewis.com taking a record-breaking £9 million worth of orders during the day at £105 per second. In addition, trade on Saturday saw the retailer take £23.6 million, the largest sterling figure for a day for John Lewis outside of its Clearance sale.

Sales of electricals surged during the week with tablets continuing in popularity.  The branches also reported strong sales of radios and cameras as well as a marked increase in sales of coffee making machines.

Candles, table decorations, Christmas trees and lighting also sold well as customers bought products to dress their homes for Christmas.

John Lewis Head of Selling Operations, Maggie Porteous, said: "We are extremely pleased to have achieved such a strong uplift in sales. There is no doubt that Christmas sales are really beginning to take off and customers are appreciating that John Lewis is the destination of choice for preparing the home and finding innovative products as well as inspiring gift ideas.

Our commitment to being Never Knowingly undersold means that we continue to match competitors' prices, including during their promotional activity, ensuring that customers can be certain that they will be offered the best value and service at John Lewis".


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