John Lewis braced for strong Clearance
John Lewis opens its doors today for the first day of Clearance.
The retailer is expected to have a strong sale period, as its online Clearance, which began at 6pm on Christmas Eve, has seen a record first three days and sales up 23% on the same period last year. Boxing Day saw the highest ever number of visits to the site with 11am-12pm being the peak hour.
More customers than ever before chose to shop on johnlewis.com on Christmas Day with an order placed every 10 seconds as sales peaked at 9pm-10pm. The most popular Christmas Day purchases included feather pillows, luxury white towels, napkin rings, guest beds, LCD televisions, laptops and folding treadmills.
John Lewis's online Clearance also had a strong start on Christmas Eve. Following the 6pm launch the retailer had a record hour, with sales three times higher than last year and more than one order placed every second. This was 13% up on the previous busiest ever hour on cyber Monday (7th December 2009).
Andrew Murphy, Director of Operational Development for John Lewis, said: "We are thrilled to have seen such a positive start to our online Clearance and this bodes very well for trade across our shops as they open their doors today. Customers clearly appreciate our Never Knowingly Undersold commitment and are responding extremely well to our inspiring products, great value and exceptional service."
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